Brand Development

6 STEP BRANDING PROCESS

Research and Discovery

Research and Discovery

  • Market
  • Consumer
  • Competition
  • Operation
  • Culture
brand strategy

Brand Strategy

  • Brand Positioning
  • Value Proposition
  • Brand Personality
  • Values & Attributes
  • Core Messages
brand identity development

Brand Identity Development

  • Naming
  • Identity Design
  • Tagline
  • Product Packaging
website

Website

  • Site Planning
  • Tools & Functionality
  • Concept, Copy & Design
  • Programming
  • Search Optimization
  • Maintenance
marketing and planning

Marketing and Planning

  • Prioritized Tactics
  • Budget
  • Timelines
  • Media Plan
tactical execution

Tactical Execution

  • Digital Advertising
  • Traditional Advertising
  • Email Marketing
  • Content Marketing
  • Web Videos
  • Presentations
  • POP Displays
  • Direct Response